Company Profile

By the Sea features the creations of Brazilian-born designer Renato Vianna, who spent 15 years with Brazil's best-known menswear fashion house, Richards, before moving to Bali in 1993. Inspired by the island's vibrant colors, natural beauty and relaxed lifestyle, he has succeeded in taking high-quality originally designed fabrics and turning them into free-spirited resort wear for men, women, and children.

By the Sea's women's line is unique in its blend of comfort, color and style, featuring relaxed styles in drawstring Capri pants as well as shorts, tops and flirts dresses in whimsical prints and fruity sorbet colors detailed with coconut buttons, perfect for the beach and beyond. There is also a smart range of basics including beach bags, sandals and bathing suits The men's line features a similar mix of ease and elegance, offering light cotton pants and shorts with traditionally cut shirts, made with modern tasteful tropical prints in fresh cool colors.

By the Sea's children's collection delights children and parents alike, with its fun fabrics and cotton candy pastels in pure soft cotton. There is a range of fanciful accessories like beach hats and bags to make all children ages 2 to 10 just as well dressed as their parents. The light-hearted, well made children's line is sure to please both the style conscience kid looking for style and comfort to the parent seeking quality and afford ability. "By the Sea" was introduced to the US market in New York in 1997, followed by exhibits in Las Vegas, Los Angeles, Orlando, Dallas, Chicago, Boston, Orlando and Miami.

The cool soft comfortable cotton with its fresh new twist of color, quickly caught the eye of retailers from coast to coast including the Caribbean and Hawaii. Now selling in over 1000 of the finest retail stores across the US, including, the Ritz-Carlton Resorts, as well as private label for One & Only Resorts in Paradise Island. By the Sea Resort Wear was reported by Women's Wear Daily to be "the line for the sophisticated traveler who wants both style and comfort." By the Sea offers over 100 prints and 80 different style combinations each year for the US market, all in pure, soft natural 100% cotton.

"By the Sea Resort Wear" was established in Bali with a 300m2 store in Jalan Legian 186 Kuta as a flag store in June of 2001. The target is to expand in Asia, Europe, North and South America. In 2002, By the Sea opened the 2nd store in Buzios, an upscale resort area in Brazil, the 3rd store soon followed in the DFS Gallery in Bali in 2003, followed by the 4th store opened late 2003 in beautiful Ipanema. 2006 open 2 counters at Sogo department store in Bali as well, on 2007 new store was open in one of the prime location in Bali this days on Jalan Oberoi.

By the sea are looking for expand on the resort marketing, change the concept form Resort Wear to the Tropical Life Style. The target is to expand in Asia, Europe, North and South America. The goal is to provide quality and comfort in a fashion that is pleasing to all the senses. "By the Sea" is a lifestyle of quality, comfort and beauty.

Review

Inspired by the island's vibrant colors, natural beauty and relaxed lifestyle, from creation of brazilian-born designer Renato Vianna has succeeded in taking high-quality originally designed fabrics and turning them into free-spirited resort wear for men, women and children. The unique women's line blend with comfort, color and style featuring relaxed styles and the men's lines features a similar mix of ease and elegance, offering light cotton pants and shorts with traditionally cut shirts, made with modern tasteful tropical prints in fresh cool colors, for the children's collection delights children and parents are alike, which its fun fabrics and cotton candy conscience kid looking for style and comfort the parent seeking quality and afford ability. Now selling in over 1000 of the finest retail stores across the US, including The Ritz Carlton Resorts, as we as a private label for One & Only Resorts in Paradise Island and was reported by Women's Wear Daily to be " the line for the sophisticated traveler who wants both style and comfort " By The Sea offers over 100 prints and 80 different style combinations each year for the US market all in pure, soft natural cotton.

Currently 2.5/5
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Rating: 2.5/5 (2 votes cast)

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